07/11/2009 11:52 PM | Via: Day

Penney hopes for NYC buzz

JCPenney, a retailer with middle-American roots, intends to make a grand entrance with its first store in Manhattan, a place at the heart of retailing. The campaign, which is estimated to cost as much as $1 million, seeks to demonstrate that Penney will be at home in... read the full story

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Read more news about: Texas, Staten Island, Herald Square, Americas, Manhattan Store, Penney, Plano, Macy's Inc., Manhattan Mall, Jcpenney Co., New York


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What we found in this article:

Texas [...] marketing officer at the JCPenney Co. in Plano, Texas ”A special case gets a special level of [...]

Staten Island [...] in three other boroughs, the Bronx, Queens and Staten Island . The Manhattan store - in the Manhattan Mall at [...]

Herald Square [...] The Manhattan store - in the Manhattan Mall at Herald Square , 33rd Street and Avenue of the Americas - is the [...] take a poke at the most prominent retailer in Herald Square , Macy's. ”We heard Herald Square needed a [...]

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